Rising click costs
Google Ads CPCs have increased significantly across most service verticals. Competing on spend alone is not a sustainable strategy.
Digilu presents The Gravity Funnel
Google Ads getting more expensive? Build a Gravity Funnel that converts more of the traffic you already pay for.
The Gravity Funnel is a structured approach to lead conversion built by Mike Millett and Digilu. It addresses what happens between the ad click and the closed deal — capture, qualification, and follow-up — the parts most businesses have never fully optimized.
Best fit for businesses prepared to invest at least $2,000/month in funnel management, in addition to Google Ads spend.
Why paid traffic underperforms
The real problem is not the cost of clicks.
Most businesses focus on traffic volume and bid strategy. But the bigger opportunity — and the bigger leak — is almost always what happens after someone clicks your ad.
Leaking funnels
Traffic lands on a page and leaves. Leads inquire and then go quiet. Most businesses have real conversion gaps they have never systematically addressed.
Slow follow-up
Speed-to-lead matters more than most teams realize. Slow or inconsistent follow-up means paying for interest that someone else will close.
Weak qualification
Without a clear qualification process, teams spend time on unqualified prospects and miss the signals that identify real buyers earlier.
The Gravity Funnel
A better lead conversion system, not just more traffic.
The Gravity Funnel is a structured approach to lead conversion that addresses what happens between the ad click and the closed deal. It is designed to reduce waste, improve quality, and make your existing ad spend more productive.
Rather than chasing more clicks, it focuses on the mechanics of capture, qualification, and follow-up — the parts of the funnel most businesses have never fully optimized.
Capture leads more effectively
Better landing pages, cleaner forms, and smarter entry points convert more of your paid traffic into actual leads.
Qualify faster and more consistently
Structured qualification filters separate serious prospects from tire-kickers before your team wastes time on the wrong calls.
Improve follow-up systems
Faster, more consistent follow-up sequences mean fewer leads fall through the cracks after expressing interest.
Improve lead economics
More closed business from the same ad spend. Better cost-per-acquisition without necessarily increasing your media budget.
Is this a fit?
The Gravity Funnel is designed for a specific type of business.
Good fit
- Businesses already investing in Google Ads and looking to improve returns
- Service businesses with meaningful customer lifetime value
- Operators focused on better lead economics, not just more volume
- Teams that need better conversion infrastructure, not just more clicks
- Businesses ready to invest seriously in their funnel systems
Not the right fit
- Businesses looking for bargain-tier marketing help or one-size-fits-all solutions
- Businesses without an established or planned Google Ads budget
- Businesses not ready to invest in process, follow-up systems, or premium service
- Anyone expecting fast, low-effort results without infrastructure investment
Best fit for businesses prepared to invest at least $2,000/month in funnel management, in addition to Google Ads spend.
The Gravity Funnel
About Mike Millett
Mike Millett
@MarketingOB1
Mike Millett helps businesses understand why paid lead generation often underperforms and what it actually takes to build a funnel that converts more of the traffic you are already paying for.
His work focuses on the mechanics most companies overlook: how leads are captured, how they are qualified, and how follow-up systems either move prospects forward or lose them entirely. These factors have a far greater impact on results than simply increasing ad spend.
Through Digilu, Mike works with growth-minded businesses to design and implement the Gravity Funnel — a system built to improve lead economics by increasing conversion, not just driving more clicks.
Get in touch
Ready to talk about your funnel?
Email Mike directly. No forms, no automated sequences. Just a real conversation about whether this is a fit.
mike@digilu.com