Rising click costs
Google Ads CPCs have increased significantly across most service verticals. Competing on spend alone is not a sustainable strategy.
Digilu presents The Gravity Funnel
Google Ads getting more expensive? Build a Gravity Funnel that converts more of the traffic you already pay for.
Join the free webinar with Mike Millett and learn how Digilu helps growth-minded businesses improve lead economics through better capture, qualification, and follow-up.
Best fit for businesses prepared to invest at least $2,000/month in funnel management, in addition to Google Ads spend.
Next live session
Why paid traffic underperforms
The real problem is not the cost of clicks.
Most businesses focus on traffic volume and bid strategy. But the bigger opportunity, and the bigger leak, is almost always what happens after someone clicks your ad.
Leaking funnels
Traffic lands on a page and leaves. Leads inquire and then go quiet. Most businesses have real conversion gaps they have never systematically addressed.
Slow follow-up
Speed-to-lead matters more than most teams realize. Slow or inconsistent follow-up means paying for interest that someone else will close.
Weak qualification
Without a clear qualification process, teams spend time on unqualified prospects and miss the signals that identify real buyers earlier.
The Gravity Funnel
A better lead conversion system, not just more traffic.
The Gravity Funnel is a structured approach to lead conversion that addresses what happens between the ad click and the closed deal. It is designed to reduce waste, improve quality, and make your existing ad spend more productive.
Rather than chasing more clicks, it focuses on the mechanics of capture, qualification, and follow-up. These are the parts of the funnel most businesses have never fully optimized.
Capture leads more effectively
Better landing pages, cleaner forms, and smarter entry points convert more of your paid traffic into actual leads.
Qualify faster and more consistently
Structured qualification filters separate serious prospects from tire-kickers before your team wastes time on the wrong calls.
Improve follow-up systems
Faster, more consistent follow-up sequences mean fewer leads fall through the cracks after expressing interest.
Improve lead economics
More closed business from the same ad spend. Better cost-per-acquisition without necessarily increasing your media budget.
Free live webinar
What you'll learn in the free webinar
Why rising Google Ads costs are exposing weak funnels
When CPCs were low, a leaky funnel could still produce acceptable results. At today's rates, that margin for error has shrunk considerably.
Where most businesses lose prospects after the click
The most common conversion failures, and which ones are fixable without increasing your ad budget.
How better capture and follow-up improve lead economics
What changes have the most impact on cost-per-acquisition, and how Digilu approaches this for service businesses.
How to tell if your business is ready for a Gravity Funnel
The criteria that separate businesses that will see strong ROI from this approach from those who are not yet at the right stage.
What separates premium lead systems from cheap lead gen gimmicks
The structural differences between lead generation that produces durable results and tactics that produce short-lived spikes.
Is this a fit?
This webinar is designed for a specific type of business.
Good fit
- Businesses already investing in Google Ads and looking to improve returns
- Service businesses with meaningful customer lifetime value
- Operators focused on better lead economics, not just more volume
- Teams that need better conversion infrastructure, not just more clicks
- Businesses ready to invest seriously in their funnel systems
Not the right fit
- Businesses looking for bargain-tier marketing help or one-size-fits-all solutions
- Businesses without an established or planned Google Ads budget
- Businesses not ready to invest in process, follow-up systems, or premium service
- Anyone expecting fast, low-effort results without infrastructure investment
Best fit for businesses prepared to invest at least $2,000/month in funnel management, in addition to Google Ads spend.
Your host
About Mike Millett
Mike Millett
@MarketingOB1
Mike Millett leads this training to help businesses understand why paid lead generation often underperforms and what it actually takes to build a funnel that converts more of the traffic you are already paying for.
His work focuses on the mechanics most companies overlook. How leads are captured, how they are qualified, and how follow-up systems either move prospects forward or lose them entirely. These factors have a far greater impact on results than simply increasing ad spend.
Through Digilu, Mike works with growth-minded businesses to design and implement what he calls a Gravity Funnel. This is a system built to improve lead economics by increasing conversion, not just driving more clicks.
This webinar is direct and practical. It is not a sales pitch disguised as training. It is designed to give you a clear understanding of how high-performing lead systems actually work and what it takes to build one.
Free live webinar
Reserve Your Webinar Spot
Tell us a bit about your business so we can make the session more relevant.
Questions
Frequently asked questions
This webinar is designed for business owners and operators who are already investing in Google Ads and want to improve what happens after someone clicks their ad. It is most useful for service businesses with meaningful customer values: home services, legal, healthcare, dental, franchising, financial services, and similar verticals. It is designed for operators looking to get more from their existing ad spend rather than simply increasing their budget.
Yes. There is no cost to attend. We do require registration so we can learn a bit about your business before the session. That information helps us tailor the content and make the training more useful. At the end, there will be an opportunity to explore whether working with Digilu is a fit, but the webinar itself is not a high-pressure sales presentation.
The content is most applicable to businesses that are currently running or actively planning to run Google Ads. If you are not yet using Google Ads, the funnel conversion principles still apply, but the webinar is primarily framed around improving paid traffic economics. If you are in the planning stages and considering a significant investment, this webinar can still be valuable in helping you set up the right infrastructure before spending.
Size is less relevant than budget and readiness. The Gravity Funnel approach is designed for businesses that are investing seriously in paid acquisition, typically $2,000 or more per month in ad spend, and are prepared to invest in the funnel infrastructure that makes that spend productive. A small business spending $5,000/month on Google Ads is a better fit than a large company with a modest or inconsistent ad budget.
After the webinar, qualified attendees will have the opportunity to schedule a one-on-one conversation with Mike Millett to discuss their specific situation. This is not a scripted sales call. It is an exploratory conversation to determine whether Digilu's approach is a fit for your business. There is no pressure and no obligation. The webinar itself is designed to give you value regardless of whether you choose to take that next step.
If your current Google Ads budget is below $2,000/month, the specific Gravity Funnel program may not be the right fit at this stage. We will direct you to an alternate resource designed for businesses working with smaller budgets. The right strategy depends heavily on your budget, offer, and follow-up readiness. We would rather point you to something appropriate than waste your time.